Foxera · Marketing site
Foxera is booking and management software for salons and spas. This is the site that explains it: what it does, what it costs, and where to start a free trial.
The brief
Foxera covers a lot: bookings, payments, clients, staff, stock and reporting. The site needed to lay all of that out for salon and spa owners without burying them, show pricing up front, and make starting a trial the obvious next step from any page.
The result is a small site with a clear path through it: the home page gives the overview, the features page has the detail, the pricing page compares the plans, and every page links to the trial.
What's on the site
A short intro and the three main points: 24/7 online booking, no booking commission, and one platform instead of several. Then a list of features, and a sign-up section at the bottom.
Online booking and calendar, clients and reminders, checkout and payments, staff and rosters, stock and marketing, reports and dashboard. Each is described in terms of what it does in the salon.
Basic, Standard and Premium, scaled by number of appointments, staff and locations. You pick a plan and go straight to checkout to start the trial.
The supporting pages, all reachable from the header and footer.