Capabilities

What I can actually build.

I design and build the whole thing: the site or app someone sees, the system behind it, the payments, the integrations, and the server it runs on. This is the full list, grouped by the part of the job it belongs to.

In short

Design through to deployment.

Most work is one of three shapes: a website or storefront, a web application with an admin behind it, or a mobile app on the App Store and Google Play. In practice they overlap — a booking platform is all three, plus payments, SMS and a server to run it on.

DesignBrand, layout, type and motion, and interface design for applications rather than just pages.

BuildFront end, back end, data modelling, APIs and third-party integrations.

ShipServers, domains, certificates, deployment, app store submissions and review requirements.

RunMonitoring, backups, scheduled jobs, email deliverability and ongoing changes.

Design

Interface and brand.

Website designMarketing sites, landing pages, storefronts, mini-sites

Application UIDashboards, calendars, admin panels, dense data screens

Mobile UIPhone-first layouts, one-handed flows, light and dark

BrandLogos, colour and type systems, icon sets, social assets

Design systemsToken-driven themes and reusable component kits

MotionCSS animation, scroll and load sequences, micro-interactions

AccessibilityContrast, hit targets, keyboard use, reduced motion

PrototypingClickable mockups before anything gets built properly

Websites

Sites and content platforms.

Next.js and ReactApp Router, server rendering, static export

HTML, CSS, JSHand-built when a framework isn't warranted

WordPressThemes, plugins, page builders, migrations and rescues

Shopify and storefrontsProduct catalogues, carts, checkout flows

CMS workEditable content for non-technical owners, headless or traditional

SEOStructure, metadata, sitemaps, schema, page speed, audits

AnalyticsGoogle Analytics, Search Console, product feeds

Copy and contentWriting the pages, not just laying them out

Applications

The system behind the screen.

TypeScriptEnd to end, from the database types to the interface

APIsREST endpoints, webhooks, background jobs, rate limiting

DatabasesPostgreSQL and SQLite, Prisma, migrations, seeding

Data modellingWorking out the shape of a business before writing code

AuthSessions, magic links, PINs, roles, row-level security

Multi-tenantMany businesses in one system, separated properly

Scheduling logicAvailability, clashes, rosters, recurring and chained bookings

ReportingDashboards, exports, commissions, stock and financial views

TestingUnit tests, end-to-end flow tests, scripted screen captures

Mobile

Apps, and getting them published.

React Native and ExpoOne codebase for iOS and Android

Offline firstLocal storage, sync, conflict handling, account switching

NotificationsLocal reminders and scheduled alerts

In-app purchasesSubscriptions and entitlements, free and paid tiers

Native integrationsCamera, photos, card readers, device capabilities

Builds and signingEAS builds, keystores, provisioning, versioning

Google PlayListings, graphics, privacy policies, staged releases

App StoreReview requirements, entitlements, evidence and resubmissions

Payments

Taking money, properly.

Stripe CheckoutHosted payments, wallets, webhooks, refunds

Stripe ConnectMarketplaces, payouts to businesses, platform commission

Tap to Pay on iPhoneIn-person card payments through Stripe Terminal

Deposits and cards on fileSaved cards, later charges, cancellation and no-show fees

SubscriptionsPlans, trials, entitlements and plan limits

Receipts and invoicesItemised receipts, gift cards, credit, daily cash-up

AI inside a product, not bolted on.

The useful part isn't calling a model, it's constraining one: asking for a defined shape, validating what comes back, and putting a person in front of anything that gets saved.

Structured outputTyped fields and validation instead of free text

Tool callingModels that can search, check availability and propose actions

AssistantsChat and voice assistants scoped to one business's data

VisionReading photos and documents into structured fields

ExtractionPulling product and supplier data off web pages

Rule enginesAI suggestions inside hard rules, with approve or reject

Prompt managementEditable prompts, versions, telemetry and test suites

Cost controlModel choice, caching and usage tracking per feature

Agent workflowsClaude Code and agents wired into my own build pipeline

Integrations

Connecting to everything else.

Third-party APIssimPRO, CJ Dropshipping, registrars, suppliers, Google

SMSTwilio, per-business numbers, compliance, two-way replies

EmailTransactional and marketing sends, templates, deliverability

WebhooksSigned, idempotent handlers for payments and events

Imports and exportsCSV and spreadsheet migrations, data clean-ups

AutomationScheduled jobs for reminders, follow-ups and reports

Infrastructure

Servers, domains and deployment.

Linux serversUbuntu, SSH, users, packages, swap, troubleshooting

DigitalOceanDroplets, spaces, metrics, API-driven provisioning

nginxReverse proxies, virtual hosts, redirects, static serving

Process managementPM2, restarts on reboot, logs, zero-downtime reloads

SSLLet's Encrypt certificates and automatic renewal

Domains and DNSRegistration, transfers, records, email authentication

DeploymentGit-based deploys, environment variables, rollbacks

BackupsNightly database dumps to object storage, restores tested

MonitoringUptime, health checks, CPU, memory and disk

Also hostedVercel, Supabase and managed platforms where they fit

Marketing

Getting it in front of people.

VideoExplainer and social video produced from a single concept

Social contentVertical cuts, carousels, post copy

Email marketingCampaigns, audiences, automations

Google Ads and feedsCampaign setup and product feeds from a catalogue

Store listingsScreenshots, feature graphics, descriptions

AnalyticsTracking what actually brought the work in

How I work

What it's like to hand me something.

End to end

Design, build, server, launch. There's no point in the job where it becomes someone else's problem, which is usually why things stall.

Built to be handed over

Every server is set up the same way, with the settings recorded against the project, so it can be picked up later by me or by someone else.

Subcontracting welcome

Agencies use me for the parts they'd rather not take on: the back end, the integrations, the payments, the servers, and app store submissions.

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